Using the internet to connect with potential fans of your book is a brilliant marketing strategy. But before you start perfecting your social media plan, consider these points.
- Do you have the energy to invest in the time that it takes to engage an online audience. To effectively build an audience, you have to spend a certain amount of time each day on sites like Twitter, Facebook, LinkedIn, and You Tube.
- Are you willing to take time out to interact with your fans, and respond to them on a personal level. Your fans are the most important people of all time, so you should try your very best to build up a relationship with them.
- Do you want to share the wisdom you have gained from writing with other people. If you help people in the short term, they're more likely to respond to you in the long term.
If you have all the qualities mentioned above then you are already several steps ahead for creating an optimistic strategy. But to ensure your marketing plan stays healthy, your expectations must remain realistic.
The most important thing to remember is however many people you may engage with, however many potential fans you may meet, you still might not have great sales. If you're willing to invest the effort in social media to spread the word about your book by building relationships with readers and other writers, you'll always have the potential to build more sales. Serendipity also plays a part. People may come across you with no intention of buying your book, but they might tell someone else, and so on. If you're active online, a positive person, and you believe in your book, there's no saying where you might end up.