I touched on this subject back in August when I spoke about receiving my first 4 star review and how happy I was to receive it. But since then I have continued to read numerous articles about the review system and how vulnerable it is to fraud. Certain articles go into great detail about people who are so desperate for a good review that they will go to extraordinary lengths to make sure they receive one. And after reading so much of this information, I am starting to wonder whether reviews should just be banned altogether because it seems a large amount of people just want to game the system. I'm also rather skeptical just how many people believe the reviews in the first place - I don't think I've met another writer yet who isn't suspicious of at least one review they have read. And if they've read as many articles regarding fraudulent reviews as I have then who can blame their way of thinking.
Of course this problem doesn't just cover books alone. Fraudulent reviews can be about anything and they are posted everywhere, designed to trap their target audience. I read in Bloomsberg business week that British regulators are investigating alleged fake reviews on the TripAdvisor site (EXPE). And it has also been suggested that up to 30% of reviews for any given online product are potentially fake.
So with this in mind - Just how useful are reviews? Have you ever been approached by anyone who is looking for an unfair favourable review? So many people are cynical about the system in the first place - would we be better off if it ceased to exist?
If you would like to read the full article regarding this subject please click on this link: http://www.businessweek.com/magazine/a-lie-detector-test-for-online-reviewers-09292011.html