Tuesday, 12 November 2013
Do Writers Sell More Books if they Cross Genres?
I've been browsing many best selling authors on Amazon this week after finally finishing my third book. I've been a little high when thinking that one day I might achieve this same status.
But despite these authors writing different categories of books, they all seem to have one thing in common: they write in different genres.
If you look for information regarding how to sell books on the internet, you're more than likely to discover discussions on author brands, and how it's crucial for writers to build their brand name on their platform to entice their readers. This advice is given so your readers will begin to trust what sort of books you produce. For example, everyone on this planet knows what books Stephen King writes and on his books you'll notice he'll have his name on the top of his book rather than the title. Not only is this more eye catching as usually it's the first thing you see, but the title on the bottom of the book will almost seem insignificant. The reader knows who the author is so therefore even without glancing at the title they'll know roughly what the book is about.
But what happens when writers do decide to cross genres? Will their existing brand be ruined if they decide to hop about all over the place?
I've often worried this myself because this question is going to affect me very soon. My first two books have been about travel, adventure and excitement with a little steam thrown in there too. Most people know me as a citizen of the world because I am open about the fact that I've been around it three times.
But what will happen when my third book is released and people discover it's not related to wild backpacking stories, and that it's just another chick lit book in an overcrowded market? Can I expect my current fans to have the same enthusiasm if I dare ask them to read it?
Then I stop to think a while.
Yes, I have fans for my two current books but I'm sure these people just don't like to stick to one particular genre, do they? Okay, some might but I'll probably discover readers like myself who like to read all sorts of different books. I like to read non fiction, biographies and memoirs. Books by Belle de Jour and real life stories of serial killers. That's the crime reader in me. I also like to read light hearted chick lit and comedy books by Sibel Hodge. Her Amazon author page is here: http://www.amazon.co.uk/Sibel-Hodge/e/B003H0Q4EQ/ref=ntt_dp_epwbk_0
So then I wonder do these writers sell more books overall because they've branched out and attempted to reach a different audience?
A lot of successful writers will tell you more books will equal more sales because every book has the potential to find more readers. I blogged about this topic last week: http://lkwattsconfessions.blogspot.co.uk/2013/11/has-marketing-lost-its-effect.html
You might be wondering why a photo of Terry Fox is on my blog. I posted this picture in an effort to inspire fellow writers. Terry was an athlete of great tenacity. He had determination and great courage. Terry died in his early twenties from cancer after nearly running the entire width of Canada on a false leg. Although he was ill he was determined to achieve his goal. He had qualities shared with successful writers. He didn't give up but continued his marathon, however much of a struggle it was.
So what do you think? Do writers brave enough to venture into a different genre sell more books overall? Please share your experiences with us.