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Sunday, 3 August 2014

Are Mailing Lists Essential?

These days it can be difficult to remember how to construct a sentence - never mind anything else. So how do writers expect their readers to remember them if they've got to wait the average time of a year for their next book?

In this digitally instant world which we now live, it seems impossible to gain a loyal following of fans without the risk of losing them to anyone else. And with Amazon now promoting new releases and new writers more than ever, how can the average writer expect to stay sane?

Some writers say that the key to more sales is establishing a mailing list. But if you only have a few new readers each month and write in several different genres, is this thinking pattern feasible?

For a long time I thought that it was. And then I discovered more and more writers had thousands of sales before they even considered a mailing list. They said the most important factor which influenced sales was how many books they actually had to their name. In other words, the more books they had the more readers they would find.

Amazon makes book discoverability very easy for their authors with their Amazon author pages. On this page you can upload your photo and your bio stating a little about yourself. Readers can see at a glance just how many books you have available just through this one page. Readers do not even need to go rooting through books to find mailing lists because there is ample opportunity to state it on this page.

So, while mailing lists seem like a good idea, do you consider them essential?

1 comment:

  1. Seriously there are social apps and application that one can apply to just to send an email about books. E-mail list isnt necessary except if such person is not on any social group or if demanded.